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👋 Hey there! It's Melissa, Cofounder and CEO of eWebinar.
Below are the 48 questions I used to run customer deep dive interviews so I could use my best customers’ language to rewrite our product marketing messaging and all external facing content (onboarding emails, activation emails, nurturing emails, etc.) I hope you’ll find this helpful.
If you’d like to connect, you can find me on LinkedIn and Instagram where I post weekly about bootstrapping three startups and the things I’ve learned along the way.
****Sign up for my newsletter, ‘your founder next door’, a bi-weekly column on what it's like to build a company without an abundance of resources or friends in high places: melissakwan.com
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<aside> 📣 “If you want to double your revenue, double what you know about your customers.”
Quote from ProfitLed Podcast, Crafting Your Product Messaging with Your Best Customers
Aaron Krall, Founder, SaaS Growth Hacks Community
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Subject:
Can I interview you for [PRODUCT]?
Body:
I was wondering if you can do me a huge favor.
I'm currently trying to create an Ideal Customer Profile so we can find more happy customers such as yourself.
Part of that is to do a deep dive with our best customers to understand how they're benefiting from [PRODUCT] and how they would describe us in their own words.
Would you mind if I interview you on your experience with our product?
If you're open to lending me 30 minutes of your time, here's a link to my calendar for the next couple weeks: [CALENDAR LINK]
My goal this year is to [GOAL, eg: get to profitability], and this exercise will be instrumental to figuring out how we can get there.
I'd really appreciate it. Thank you for your time in advance.