By Melissa Kwan, Cofounder and CEO at eWebinar. For reference, eWebinar’s Product Hunt page is here.

If you’d like to connect, you can find me on LinkedIn and Instagram where I post weekly about bootstrapping three startups and the things I’ve learned along the way. Sign up for my newsletter, ‘your founder next door’, a bi-weekly column on what it's like to build a company without an abundance of resources or friends in high places: melissakwan.com

<aside> 😸 NOTE: While many Makers have talked about finding success launching on Product Hunt, we spent 2 months prepping for our launch and got one known customer. We launched on a Tuesday and ended at #3 which got us into next day’s newsletter. In hindsight, we would’ve gotten the same results if we spent 2 weeks on it. I shared my thoughts about what PH is great for and what it’s not on this LinkedIn post.

PS. We spent $7500 for a consultant to help prep for our launch so you don’t have to.

</aside>

Assets + To Do List

• [ ] Product name
• [ ] Primary link (your website)
• [ ] Product Hunter (top hunters: Chris Messina, Hiten Shah, Ben Lang, Kevin William David, Bram Kanstein)
• [ ] Logo, ideally animated so it stands out (hire Fiverr or Upwork)
• [ ] Gallery slides (gif supported, ideally use explainer video as first slide)
• [ ] Tagline (60 characters)
• [ ] Topics (3-5, although I believe only 1 is supported nowadays)
• [ ] Description (260 characters)
• [ ] Makers comment (your first comment on your story and product, you can see ours here and some tips here)
• [ ] Exclusive promo for PH community (optional)
• [ ] Questions for your friends to ask (in comments, so you can answer them)
• [ ] Calendly for people to pick a time to support you on launch day (see tip below)
• [ ] Email copy to your network to send 1 week before launch (our copy here)
• [ ] Email copy to your network (reminder on day of)
• [ ] List of places you’ll announce in (Slack, forums, social media)